THE ROLE OF SOCIAL MEDIA IN SALES GENERATION
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: Available
- Recommended for : Student Researchers
- NGN 5000
THE ROLE OF SOCIAL MEDIA IN SALES GENERATION
This research investigates the role of social media in sales generation. Objectives are: (1) to assess the effectiveness of different social media platforms in generating sales, (2) to analyze the impact of social media engagement on customer acquisition, and (3) to evaluate the return on investment (ROI) of social media marketing. A survey design is chosen for its ability to gather quantitative data efficiently. Using Taro Yamane's formula, the sample size is 350, ensuring a representative sample. The case study focuses on the fashion industry in Lagos, Nigeria, known for its heavy reliance on social media. The reliability coefficient score is 0.88, indicating robust measurement consistency. Findings reveal that social media significantly contributes to sales generation, with Instagram and Facebook being the most effective platforms. Recommendations include increasing social media marketing efforts and leveraging analytics to optimize engagement strategies.
Related Project Materials
Evaluation of Responsibility Accounting in Enhancing Public Sector Performance in Anka LGA
Background of the Study
Anka LGA, like many public institutions, faces challenges in m...
FACTORS AFFECTING UTILIZATION OF PRIMARY HEALTH CARE SERVICES
ABSTRACT
This study was carried out on the factors affecting utilization of health care services using...
ANALYSIS ON THE IMPACT OF SOCIAL RESPONSIBILITIES OF OIL COMPANIES IN THE HOST COMMUNITIES IN THE NIGER DELTA REGION OF NIGERIA
ABSTRACT
This contains the impact of social responsibilities of Oil Companies in the host communities of the Niger Delta...
The Influence of Digital Media on Career Counseling in Shendam Local Government Area, Plateau State
Chapter One: Introduction
THE IMPACT OF RECRUITMENT PROCESS OUTSOURCING ON ORGANIZATIONAL EFFICIENCY
Abstract THE IMPACT OF RECRUITMENT PROCESS OUTSOURCING ON ORGANIZATIONAL EFFICIENCY
The objective of this study is to examine the i...
An investigation of fiscal policy’s impact on business cycle fluctuations in Nigeria: A case study of Abuja
Background of the Study
Fiscal policy is a central tool for managing business cycle fluctuations in modern economies. In Nigeria, the per...
An Assessment of the Effect of Nurses' Health Education on Lifestyle Modification in Hypertensive Patients in Akwa Ibom State
Background of the Study
Hypertension remains a major public health concern globally and is particular...
INFLUENCE OF LEADERSHIP STYLES OF PRINCIPALS ON TEACHERS’ COMMITMENT TO WORK IN SECONDARY SCHOOLS IN NIGERIA
Background to the Study
Educational institutions are significant places where next generations are assembled for trainin...
The Impact of Social Media on Voter Education: A Study of Jega Local Government Area, Kebbi State
Background of the Study
Social media has become an indispensable tool in modern-day communication, offering a platform f...
An assessment of public expenditure on infrastructure and its impact on Nigeria’s development: A case study of Ogun State (2000–2020)
Background of the Study :
Public expenditure on infrastructure is a cornerstone of national development, underpinning economic growth, so...
